Case Study: Astoria Bank increases checking accounts and balances with IPNY’s "Astoria Difference" campaign

Astoria Bank boosts new checking acquisition 35% with IPNY

IPNY worked with Astoria Bank, which was rebranding from Astoria Federal Savings with the key objective of increasing core deposits by growing the number of checking accounts and their balances.

IPNY developed the "Astoria Difference" radio campaign based on the relatable insight that people who love what they do, do it better. The campaign was highly successful, leading to a 35% increase in new household checking accounts and a 30% drop in attrition within the first 18 months. Average account balances also grew by 17%. The results were so robust that Astoria Bank was acquired by Sterling National Bank.

Astoria Bank