Case Study: Southern Farm Bureau Life Insurance Company achieves accelerated straight-through processing with iPipeline's AlphaTrust

Southern Farm Bureau Life Insurance Company - Customer Case Study

Southern Farm Bureau Life Insurance, a mutual insurer founded in 1946 that serves Farm Bureau families across eleven states and holds an A+ rating from A.M. Best, faced a manual, paper-based signature process that slowed policy issuance and servicing. Determined to simplify the customer experience, the company evaluated e-signature vendors and selected AlphaTrust based on pricing, an existing relationship with iPipeline, and the ability to meet their straight-through processing goals.

AlphaTrust’s developer API was embedded directly into Southern Farm Bureau’s application, providing a seamless, white‑labeled signing experience (in-person and by email) without redirecting customers to a third party. Features like Listener automated signed-document notifications, eliminating manual status checks, accelerating straight-through processing, and delivering measurable time savings that improved policy servicing and customer experience.

Southern Farm Bureau Life Insurance Company

Charlie Allen

VP, CTO