Case Study: Genworth Financial achieves 35% of business via iGO Drop Ticket and a 7% placement lift with iPipeline

Genworth Financial - Customer Case Study

Genworth Financial, a long-established global insurer, needed to penetrate underserved middle-market America—an estimated 45 million underinsured households—while reducing paperwork and making it easier for both traditional producers and non-traditional advisers (banks, broker-dealers, wirehouses) to sell products. The company sought a partner to simplify the application process, lower sales costs, and increase placement rates without pulling agents away from higher-value business.

Working with iPipeline, Genworth implemented iGO Drop Ticket on the Velocity Platform: a rules-based, 2–3 page short form submitted from distributor sites and routed to Genworth’s call center for completion. Within 60 days the solution drove 35% of business via drop tickets, produced 450 new applications from 150 previously inactive distributors, and delivered a 7% increase in placement ratio while strengthening distribution relationships and improving the consumer experience.

Genworth Financial