Case Study: Assurity achieves 50% faster application cycle times and 51% placement lift with iPipeline's iGO e-App

Assurity implements IGO to eliminate Nigos and paper apps

Assurity Life Insurance Company, a century‑old provider of protection-based financial solutions for Middle America, faced the need to modernize distribution and speed new-business processing. They needed a next‑generation, paperless solution to accelerate application turnaround, get agents paid faster, integrate with call centers, support tech‑savvy agents, and streamline simplified products through e‑signature and e‑submission.

Assurity implemented iPipeline’s Velocity Platform with the iGO e-App—rules-based electronic forms that produce ACORD XML, embed PDFs/signatures, and feed the policy admin system—eliminating paper and NiGOs. Within three months submissions doubled, cycle time fell 50%, costs dropped, placement ratio rose 51%, staff were redeployed to other functions, and Assurity plans broader rollout and additional integrations.

Assurity