Case Study: Visitor Queue boosts lead generation with IPinfo

How Visitor Queue Powers Superior Lead Generation Using IPinfo

Visitor Queue, a company providing website visitor identification and lead generation services to over 5,000 clients, faced a challenge in 2020 when Google Analytics removed crucial data fields from its APIs. This change prompted them to search for a new data partner to integrate with their tech stack and help them more accurately identify which businesses were visiting their clients' websites.

The solution was implemented by IPinfo, whose IP to Company API emerged as a top data source after a vetting process. By integrating IPinfo's data, Visitor Queue enhanced its data quality, allowing it to identify more companies for its clients and power superior lead generation. The partnership was so successful that Visitor Queue is now working on a project to host IPinfo's data locally for even faster access.

Visitor Queue

Nick Hollinger

Co-Founder & Chief Executive Officer