Case Study: Bupa improves customer experience and conversions with IPinfo Geolocation API

How presenting the right information to the right people improved Bupa’s customer experience

Bupa, an international healthcare company, sought to improve its website's customer experience by providing location-relevant product information to its global audience. Before implementing a solution, users faced a disruptive experience, often having to manually search for country-specific content, which negatively impacted conversion rates. To address this challenge, Bupa partnered with IPinfo and utilized its Geolocation API.

IPinfo provided a fast, reliable, and customizable geolocation solution that was easily integrated into Bupa's website. This allowed the customer's location to be automatically detected, instantly presenting them with the most relevant products. The implementation by IPinfo led to a better customer experience, improved conversions, lower bounce rates, and a more profitable bottom line for Bupa.

Bupa

Anthony Jaggs

Senior Digital Communications Manager