Case Study: Adcash reduces ad fraud and boosts profit with IPinfo

How Adcash eliminates advertising fraud with IPinfo

Adcash, a worldwide advertising platform, faced the challenge of accurately eliminating fraudulent ad traffic without incorrectly blocking legitimate viewers, which was limiting monetization opportunities. To enhance their proprietary fraud detection system, they turned to IPinfo for its Privacy Detection data.

By integrating IPinfo's data, Adcash developed a solution to separate and verify suspicious VPN traffic, effectively identifying human viewers. This allowed them to capture more genuine monetization opportunities. As a result, Adcash increased its own profit by 1-3%, boosted sales for its advertisers by 1-10%, and drove 5-10% growth for its suppliers.

Adcash

Yonko Tsonev

Head of IT