Case Study: Froyoo detects 204% more ad fraud sources with IPinfo

Froyoo Detects And Prevent Over 204% More Ad Fraud Sources

Froyoo, a provider of privacy-conscious cross-device advertising solutions, faced challenges in monitoring and verifying advertising traffic to combat fraud and improve campaign performance for its clients. After using an open-source solution, they sought a more reliable and complete IP data partner to better identify invalid traffic. They implemented data from IPinfo, utilizing its IP to Geolocation, Privacy Detection, ASN, IP to Mobile, and IP to Company datasets.

By integrating IPinfo’s data, primarily through database downloads, Froyoo significantly enhanced its fraud detection capabilities and data pipeline efficiency. This solution enabled them to identify 204% more potentially fraudulent traffic sources, increase their global traffic geolocation accuracy to over 90%, and improve overall profit for themselves and their partners. The partnership with IPinfo provided the accurate and trustworthy data necessary to optimize advertising outcomes and solidify Froyoo's market position.

Froyoo

Daniel Fischer

Chief Executive Officer