Case Study: Zynga achieves streamlined global patent management and executive reporting with IPfolio

Global IP Strategy Key to Social Gaming Growth

Zynga, the online social and mobile games company behind FarmVille, Zynga Poker and Words With Friends, inherited a disorganized patent program tracked in a shared Google spreadsheet when Senior Patent Counsel Teddy Joe joined. Facing the need for clearer portfolio visibility, executive reporting and inventor engagement, Zynga selected IPfolio’s patent/IP management platform to replace spreadsheets and support a global patent strategy.

IPfolio rebuilt Zynga’s IP database in just over a month, configured workflows and SSO, added PAIR integration and an engineer-friendly invention disclosure portal. The implementation delivered faster portfolio mapping and executive-ready reports, daily PAIR updates with searchable document syncing, immediate inventor submissions (the first unsolicited disclosure arrived the month after launch) and streamlined collaboration with outside counsel—outcomes that Teddy Joe says “made me a hero” and enabled Zynga to execute and communicate its patent strategy.

Zynga

Teddy Joe

Senior Patent Counsel & Payor of Patentville