Case Study: W!SE Elevates Its Brand Identity with Iperdesign

W!SE grows its national brand over 25 years with Iperdesign

W!SE, a national financial literacy nonprofit, needed a recognizable brand to reflect its growing national presence, appeal to donors, and inspire student engagement. Iperdesign provided digital branding and marketing services to address this challenge.

Iperdesign served as a long-term creative partner, creating W!SE's original logo and brand identity and expanding it to cover all of the nonprofit's key programs and fundraising events. This strong visual identity helped elevate the organization's presence, culminating in its logo being displayed in Times Square during a Nasdaq opening bell ceremony, a moment of pride that paralleled the nonprofit's own national expansion.

W!SE