Case Study: The Wall Street Journal refreshes print sales storytelling with Iperdesign

The Wall Street Journal refreshes sales tools across 4 channels with Iperdesign since 2013

The Wall Street Journal's Amenity and Commercial Print division faced the challenge of repositioning the value of its print edition. To address this, the customer engaged Iperdesign to create refreshed tools for its national sales team, enabling them to shift their narrative and demonstrate the newspaper's relevance.

Iperdesign developed a multi-medium solution including video, animation, brochure, and merchandise design to highlight the sensory experience of the print edition. This strategic creative work, which Iperdesign has provided since 2013, successfully armed the sales professionals with the tools needed to tell a more compelling and relevant story to their clients.

The Wall Street Journal