Case Study: The Wall Street Journal boosts subscriptions and streamlines sales outreach with Iperdesign

The Wall Street Journal boosts subscriptions across 3 verticals with Iperdesign

The Wall Street Journal, with over 4 million subscribers, needed to strengthen its presence and appeal to new readers within three key verticals: high schools, public libraries, and amenity-focused businesses. Their challenge was to make it easier for these organizations to find sales representatives, get questions answered, and set up subscription programs. Iperdesign provided digital marketing, branding, and web development services to address this opportunity.

Iperdesign designed dedicated landing pages for each vertical, integrated with Pardot and Salesforce, to create a streamlined sales funnel. The solution included humanizing the sales experience with representative bios and photos, and developing educational tools like WSJ Booknotes and Class Notes for academic outreach. This approach resulted in increased subscriptions across all verticals, improved customer satisfaction, and allowed sales representatives to maximize their time with interested prospects.

The Wall Street Journal