Case Study: Impax Laboratories promotes affordable epinephrine access with Iperdesign

Impax Laboratories launches a fully responsive educational website with Iperdesign

Impax Laboratories, a pharmaceutical company, needed an instructive and simple website to support a campaign for their Impax Epinephrine Injection, USP Auto-Injector. The challenge was to create a resource for patients, doctors, and pharmacists that was part of a broader marketing effort spanning social media, video, public relations, and e-marketing. Iperdesign was the vendor chosen for this web development project.

Iperdesign created a fully responsive and accessible website that served as an educational testament to the product's ability and affordability. Their solution included designing custom instructional illustrations to clearly elaborate how to use the auto-injector safely. The vendor ensured the site could be easily understood by any party, from families to hospitals, successfully supporting Impax Laboratories' campaign.

Impax Laboratories