Case Study: CTI boosts engagement and awareness with Iperdesign's Maverick and UCaaS campaigns

Convergent Technologies, Inc. boosts new sessions by 68.47% with Iperdesign

The customer, Convergent Technologies, Inc (CTI), sought a memorable two-pronged marketing campaign from vendor Iperdesign. Their challenge was to create promotions that would raise awareness for their UCaaS Cloud services and create a separate, high-impact campaign tied to the Top Gun: Maverick film release.

Iperdesign implemented a solution that included a video featuring a Tom Cruise impersonator for the Maverick campaign and "Cloud People" imagery for the UCaaS promotion. This content was deployed across landing pages, social media, and email newsletters. The results were significant: the Maverick landing page ranked in the top 3, generated 68.47% more new sessions, and accounted for 7% of new users. Iperdesign's work also increased impressions by eight times the usual amount.

Convergent Technologies, Inc (cti)