Case Study: Bracco Group achieves seamless sales and marketing content management with Iperdesign

Bracco streamlines global sales with Iperdesign’s mobile CRM platform

The Bracco Group, a pharmaceutical and diagnostics company, needed a seamless platform to integrate sales and marketing materials for its global sales force. Iperdesign was engaged to provide app and web development services to address this challenge and create a flexible, mobile solution.

Iperdesign developed a comprehensive sales-enabling application that integrated with Bracco's CRM. The solution allowed for the instant updating of marketing content, tracking of sales rep activities, and generation of analytics reports. The platform provided measurable results through features like GPS tracking for user location, detailed user analytics, and seamless file synchronization, enabling Bracco's administrators to manage access and analyze sales data effectively.

Bracco Group