Case Study: Bracco achieves smarter digital lead generation with Iperdesign

Bracco launches 5 product websites with Iperdesign

Bracco Group, a leader in diagnostic imaging, needed to create five new product websites to improve digital marketing and lead generation. They partnered with their agency, RealityRx Communication, who brought in Iperdesign to provide the required digital solutions, including web development and marketing automation integrations.

Iperdesign designed and developed five distinct yet unified WordPress websites for Bracco's products, integrating them with Salesforce and Pardot for enhanced lead capture and management. The solution included chatbot functionality for customer queries and a dedicated reimbursement hub, ultimately providing Bracco with a modern, compliant digital presence that streamlined customer acquisition and support.

Bracco Group