Case Study: Elo achieves greater customer loyalty with iPass Inc. Wi-Fi connectivity

Elo Brings an Innovative Connectivity Benefit to High-income Brazilian Cardholders

Elo, Brazil’s first 100% Brazilian credit card brand, wanted to strengthen customer loyalty and add a premium benefit for its high-income cardholders while also supporting its international expansion. To validate the idea, Elo surveyed customers and found that Wi-Fi was the most valued benefit, leading the company to seek a partner like iPass Inc. for a secure, high-quality mobile connectivity service.

iPass Inc. implemented the Elo Wi-Fi app, integrating access to its global Wi-Fi network and customizing the app to be lightweight and user-friendly for Brazilian users. The program quickly gained traction, reaching more than 17,000 enrollments, and cardholders praised the app as attractive, intuitive, and highly useful, helping Elo reinforce its innovation-led market position.

Elo