Case Study: United Drug achieves faster speed-to-market and significant online order growth with iPaper

Significant increase in online orders with shoppable online catalogs

United Drug, an Irish healthcare services group and wholesaler supplying pharmacies, needed a faster, more modern way to move customers from print catalogs to digital channels and to speed up order processing. To solve this, they partnered with iPaper and adopted iPaper’s digital flipbooks—interactive online catalogs and shop-integrated publications—to get products to market quicker and make catalogs shoppable across devices.

iPaper implemented interactive flipbooks with shop integration and hybrid landing pages, enabling orders directly from the catalog and richer marketing content. The results: a significant increase in speed to market, online orders growing week on week, and orders placed via iPaper flipbooks processed twice as fast as phone orders—plus better analytics and reliable support from iPaper.

United Drug

David Rees

eCommerce Commercial Manager