Case Study: Rimi Baltic saves 48 hours per month on digital leaflet creation with iPaper

Rimi Baltic saves 48 hours a month with iPaper

Rimi Baltic, a major retailer operating in Estonia, Latvia, and Lithuania, faced significant challenges in producing its weekly digital leaflets. Their previous solution resulted in poor mobile user experience and branding inconsistency, but the most critical pain point was the manual process of creating product enrichments (clickable links), which took around five hours per catalog—a tedious and time-consuming task for the marketing team.

By implementing iPaper and specifically its Enrichment Automation service, Rimi Baltic automated the creation of shop links and enrichments. This solution from iPaper saved the company approximately four hours per leaflet, translating to 48 hours saved per month across their three countries. This massive time savings allowed the marketing team to focus on creating higher-quality campaigns, while also achieving better-branded, more user-friendly digital leaflets.

Rimi Baltic