Case Study: Mr. Bricolage Bulgaria reduces print costs and creates shoppable digital leaflets with iPaper

Mr. Bricolage Bulgaria boosts digital leaflet engagement to 8.35 minutes with iPaper

Mr. Bricolage Bulgaria, a DIY retailer, faced challenges with the high cost and ineffective distribution of its printed promotional leaflets. To address this, the company turned to vendor iPaper for a digital alternative to its print materials.

By implementing iPaper's premium digital leaflet solution, Mr. Bricolage Bulgaria transformed its static PDFs into trackable, interactive, and shoppable digital catalogs. This allowed them to reduce print volume, save budget, and reach more shoppers online. The solution proved to be a worthwhile investment for iPaper's customer, resulting in an impressive average of 8.35 minutes spent by users in their digital leaflets.

Mr. Bricolage Bulgaria