Case Study: Fleggaard boosts online orders with iPaper

More than 10% of Fleggaard's online orders come from their online catalogs

Fleggaard, the Danish-German cross-border retail leader, wanted to turn its popular digital catalogs into a stronger sales channel. Although its catalogs drew heavy traffic and helped build customer loyalty, shoppers weren’t converting well because it was too difficult to move from browsing a product in the catalog to buying it in the webshop. Fleggaard turned to iPaper to improve the shopping experience across its online catalogs.

With iPaper’s eCommerce integration, Fleggaard connected products in its digital catalogs directly to its webshop, allowing customers to add items to one basket and complete orders without leaving the catalog. The result was a smoother click-and-collect experience, higher conversions, and stronger customer retention: more than 10% of Fleggaard’s orders now include items added from the iPaper catalog, and readers spend an average of nearly 7 minutes in the catalogs. The integrated solution also helped grow Fleggaard’s database and improve email-driven follow-up orders.

Fleggaard

Brian Klindt

Click&Collect Manager