Case Study: Change Of Scandinavia A/S achieves 1 million DKK savings per catalog with iPaper

Lingerie Chain Saves 1 Million DKK Per Online Catalog

Change Of Scandinavia A/S, an international lingerie chain, faced high costs from printing and distributing physical catalogs and wanted a more engaging, shoppable experience for loyalty customers. They partnered with iPaper to publish their Christmas catalog as a digital iPaper catalog integrated with the shop module and sent via their newsletter.

iPaper implemented the digital catalog with customer-ID data retention (built on the shop module with enhancements by iPaper and Globase) and an intelligent present list feature that lets customers add and share desired items. The move eliminated print and distribution costs, saving about 1 million DKK per catalog and significantly cutting overall catalog expenses thanks to iPaper.

Change Of Scandinavia A/S