Case Study: Yves Rocher achieves 1M+ visits and viral, high-engagement online catalogs with iPaper

iPaper became the best performing brand communication tool in a few weeks

Yves Rocher Italia, the Italian arm of Rocher Group, produces frequent printed catalogs (17 a year) distributed to a 70,000-strong salesforce and customers. Needing a mobile-friendly, easily shareable way to digitalize static PDFs, Yves Rocher engaged iPaper to convert their catalogs into interactive online flipbooks/digital brochures.

By implementing iPaper’s interactive online catalogs, Yves Rocher turned catalogs into a top-performing brand channel: the first iPaper catalog drew ~250,000 visits in three weeks and within a year catalogs exceeded 1 million visits each, with an average session time of about 4 minutes. Social engagement and virality also jumped (one Facebook brochure post generated 7,329 shares), heatmap and video metrics helped optimize content, and iPaper simplified distribution and boosted overall customer engagement.

Yves Rocher