Case Study: AB Catering (Danish food wholesaler) boosts catalog-to-cart conversions with iPaper’s integrated eCommerce catalog

Integrated eCommerce solution lets customers shop directly from the online catalog

AB Catering, the Danish food wholesaler founded in 1984, supplies everything from small food stands to large canteens and hotels. To make it easier for customers to move from inspiration to purchase—without having to note product IDs or search elsewhere—AB Catering adopted iPaper’s online catalog solution, using iPaper Flipbooks with built‑in shopping functionality.

iPaper implemented interactive Flipbook catalogs (six regional catalogs published ten times a year) that let customers add items to their basket with a single click and track behavior via iPaper’s analytics. The integrated eCommerce has driven measurable engagement: during peak months 25% of customers add products to the basket from the online catalogs, improving conversion from browsing to purchase.

AB Catering