Case Study: Eksportfokus increases online readership by 50% with iPaper

Eksportfokus Increases The Number of Online Readers by 50%

Eksportfokus, the Danish export magazine published by the Trade Council under the Ministry of Foreign Affairs, needed a better way to engage relevant readers and promote its content beyond print. The team wanted a digital format that could work alongside its newsletter and website presence, while still making it easy for readers to access selected stories on tablet and mobile. iPaper provided the online magazine platform used to support this publishing strategy.

With iPaper, Eksportfokus created an interactive digital magazine with deep links from the newsletter to selected articles, plus shareable content and active contact links. The publication achieved a 50% increase in online readers, reaching more than 2,000 visitors per month, while also replacing a less successful iPad app with a more effective and lower-cost solution.

Eksportfokus

Charlotte Dahlsgaard Steensbeck

Editor