Case Study: Decoflame achieves new partner growth and streamlined catalogs with iPaper

Distribution of tailored online flipbooks to attract new partners

Decoflame, a maker of standard and customized fireplaces for architects, interior designers, private customers and the hospitality sector, needed a better way to distribute tailored product materials and technical specifications to attract new partners and simplify internal and external communication. They turned to iPaper’s online flipbook platform to create interactive, targeted catalogs and proposals.

Using iPaper, Decoflame publishes interactive product catalogs with zoom, slide-ins, video and technical cards, and sends customized iPapers with partner logos and price lists; promoted via Facebook these flipbooks average 21.2 page views and have generated new partner conversations and collaborations. iPaper also streamlined Decoflame’s workflow by replacing multiple PDFs with instantly updatable links, making document maintenance much easier and improving partner engagement.

Decoflame

Viktorija Jasiuleviciute

Marketing Manager