Case Study: Conforama Switzerland creates digital-first catalogs with iPaper Horizon

Conforama Switzerland launches 40+ digital catalogs a year with iPaper

Conforama Switzerland, a retailer publishing over 40 printed catalogs yearly, faced rising print costs and digital inefficiencies. Their marketing was constrained by a print-first process, relying on PDFs for online campaigns, which slowed their ability to adapt to promotions and last-minute changes. To address this, they partnered with iPaper and adopted its Horizon solution.

The iPaper Horizon platform enabled a digital-first workflow by automatically generating interactive catalogs directly from Conforama's product feed. This eliminated dependence on static PDFs, allowing the marketing team to build, update, and publish catalogs in minutes with easy design tweaks. As a result, Conforama Switzerland could launch campaigns faster, run more targeted offers, and adapt to changes instantly, significantly streamlining their catalog production.

Conforama Switzerland