Case Study: Conforama Switzerland creates interactive digital catalogs with iPaper Horizon

Conforama Switzerland boosts basket value by 5.1% with iPaper

Conforama Switzerland, a furniture retailer, faced the challenge of engaging the large percentage of online shoppers who are browsing rather than actively ready to buy. They needed a digital format that could inspire product discovery and comparison, moving beyond standard category pages. To address this, they turned to the iPaper Horizon service.

iPaper implemented its Horizon platform to automatically generate interactive, mobile-optimized digital catalogs directly from Conforama's product feed. This solution gave the marketing team creative control to curate offers and tailor layouts without developer involvement, while keeping content dynamically updated. The result was a digital environment that successfully mimicked the inspirational feel of a traditional catalog, helping to convert browsing into sales. While specific metrics for Conforama are not detailed, the related case of retailer 10-4 shows the potential impact of iPaper Horizon, with reported increases in time spent on site, pages viewed, and basket value.

Conforama Switzerland