Case Study: AB Catering achieves 10,000 views with an inspirational, searchable flipbook universe powered by iPaper

10.000 views in AB & BCs inspirational universe of online catalogs

AB Catering, a Danish food wholesaler (alongside BC Catering) serving restaurants, canteens and large catering operations, needed a more user-friendly way to present hundreds of supplier catalogs, recipes and product catalogs to customers. Their initial Pathfinder setup was internal, hard to maintain and not customer-friendly, so they turned to iPaper and its iPaper platform/flipbook solution to build an inspirational online universe called Catershare.

iPaper implemented Catershare on the iPaper platform, publishing hundreds of searchable iPapers from 80+ suppliers and integrating the flipbook universe into AB Catering’s webshop for easy discovery and inspiration. The iPaper-powered solution made content easier to maintain and use and drove measurable engagement — the Catershare flipbook universe reached 10,000 views, improving customer inspiration and catalog accessibility.

AB Catering