Case Study: Overcoming achieves a modern, responsive website and improved product discovery with iPages

Overcoming - Customer Case Study

Overcoming, a publisher of clinically proven self‑help guides (many recommended under the Reading Well Books on Prescription scheme), needed to modernize its web presence so professionals, people seeking help and carers could easily browse a large product range and buy from multiple outlets. iPages was engaged to deliver responsive website design and build services that met Overcoming’s brand guidelines and detailed brief.

iPages implemented a bespoke responsive website with full product listings, filtered search, related items and streamlined navigation to simplify discovery and purchasing. The new site delivered a modern, creative look and has drawn positive feedback from internal and external stakeholders (according to the Head of Digital Marketing and Consumer Insight, Little Brown Books), improving product discoverability and the overall user experience for Overcoming.

Overcoming