Case Study: Seastone by Joanna removes counterfeit listings and protects copyrighted images with IP Moat

Seastone by Joanna Unauthorised Use of Copyrighted Images Solved with IP Moat

Seastone by Joanna, a unique handmade jewellery brand founded by Joanna Castor, faced significant challenges with the unauthorised use of its copyrighted images and designs across major online marketplaces. The sheer scale of infringement was overwhelming, and attempts to resolve it through official channels were ineffective, threatening the future of the small business. They turned to IP Moat for a solution to this e-commerce brand protection problem.

IP Moat implemented its AI-powered service to detect counterfeit listings across 18 online marketplaces. The solution gave Joanna control to review and approve targets before initiating removals with just a few clicks. As a result, IP Moat helped Seastone by Joanna almost entirely remove all infringements on Amazon, eBay, and Onbuy within 20 days, transforming a Herculean task into a manageable routine and allowing Joanna to refocus on her passion.

Seastone by Joanna

Joanna Castor

Seastone by Joanna