Case Study: MoonSleep protects its viral brand and saves time with IP Moat

MoonSleep protects a viral product with IP Moat after 200 million views in 10 weeks

The customer, MoonSleep, faced a significant challenge when its MoonSpoon pillow went viral. Almost immediately after gaining massive online visibility, scammers began stealing the company's content and product imagery to run fraudulent ads, threatening its brand reputation and sales. Founder Casey Adams was spending excessive time manually hunting infringements instead of growing the business, until they turned to the vendor IP Moat for a solution.

IP Moat automated the process by continuously scanning for infringements across online marketplaces and ad platforms, presenting them in a dashboard for quick review and takedown approval. This system drastically reduced the time spent on enforcement from hours to seconds. The results allowed the founder to reclaim valuable time and improve her mental health, enabling MoonSleep to focus on capitalizing on its viral growth while IP Moat protected its brand.

MoonSleep