IP Moat
8 Case Studies
A IP Moat Case Study
Flated, a brand known for its inflatable automotive and camping products, faced a significant challenge from copycats. As its reputation grew, counterfeit versions of its products began appearing on marketplaces like Alibaba and AliExpress, creating customer confusion and posing a risk to the brand's sales and reputation. The company turned to the vendor, IP Moat, to address these infringements.
IP Moat developed a tailored enforcement strategy, using Flated's patent rights to challenge vehicle cover copies and copyright law to protect stolen product photography for the camping line. This approach successfully removed the infringing listings, which reduced marketplace confusion and gave Flated greater control over its brand presence. The founder commended IP Moat for its effective protection and personal service.