Case Study: Ass Savers removes counterfeit listings and trademark infringements with IP Moat

Ass Savers Trademark Infringement Overload Solved with IP Moat

Ass Savers, a Swedish company known for its innovative bicycle mudguards, faced a significant challenge with brand and market dilution due to prolific counterfeit products and trademark infringements on online marketplaces like eBay. The problem felt too large to manage effectively, threatening their brand integrity. They turned to the vendor IP Moat for a solution using its AI-powered brand protection service.

IP Moat's solution detected infringing listings, allowing Ass Savers to approve and remove them with a single click. The results were immediate and impactful; within one month, IP Moat identified 1,246 suspect listings and facilitated the removal of 109 counterfeit products and trademark infringements. This effort saved the company over 20 hours of manual work, providing an easy-to-use tool at a fraction of the price of the competition.

Ass Savers

Staffan Widell

Chief Executive Officer