Case Study: Epicosity proves ROI for televised infomercial campaigns with iovox call tracking and analytics

We Helped Epicosity to Prove Return on Investment to their Clients

Epicosity, an ideas-driven marketing agency (Inc. 5000, serving clients in five countries), faced the challenge of proving return on investment for a client's televised infomercial campaign and its supplemental digital ads. To capture both web and phone conversions in a client-ready way, Epicosity partnered with iovox to add call tracking and analytics to their measurement stack.

iovox implemented unique call-tracking numbers and iovox analytics integrated with Epicosity’s Adobe Analytics attribution setup, plus a data hub that dynamically displayed toll-free numbers by referral source and reported phone-call statistics by campaign. The solution let Epicosity attribute traffic and conversion rates (including phone conversions) to specific media, deliver concrete ROI metrics to the client, and produced reliable, easy-to-implement data — resulting in satisfied clients and a pleased agency.

Epicosity