Case Study: Auto Trader achieves Trustpilot score increase from 6.7 to 9.3 with iovox call tracking

We Helped Auto Trader UK Increase their Trustpilot Score from 6.7 to 9.3

Auto Trader, the UK’s largest digital automotive marketplace, needed to demonstrate trust to its network of vehicle sellers by showing clear lead generation from listings. To address this, Auto Trader partnered with iovox and deployed iovox’s call tracking solution, Auto Trader Calls, as part of its advertising offering.

iovox provisioned trackable phone numbers so retailers and Auto Trader could see where calls originated and how many leads were generated, enabling faster account-management interventions and better product insight while protecting sellers’ numbers. As a result of iovox’s solution, Auto Trader’s Trustpilot rating rose from 6.7 to 9.3 based on 13,000 reviews, boosting seller trust and the effectiveness of its marketplace.

Auto Trader

Kelly Jessop

Product Lead