Case Study: Mitchells & Butlers captures 27,000 phone bookings per week with iovox

We Help Mitchells & Butlers Pick Up 27,000 Phone Bookings Per Week

Mitchells & Butlers was losing bookings and revenue because venue staff couldn’t reliably answer phones during peak times, and calls routed to an expensive central reservations office didn’t provide 24/7 coverage. To capture missed opportunities and integrate bookings with their web platform, M&B partnered with iovox and deployed liveRES Bookings by Phone.

iovox implemented an automated phone booking conversation that captures date, time and party size, checks real‑time availability, updates integrated systems and sends SMS confirmations — all for a small flat monthly fee per restaurant and low setup costs. The solution picked up 27,000 phone bookings per week and drove approximately 86,000 covers weekly, averaged 128 bookings per site per month, cut costs for round‑the‑clock service, freed in‑house staff to serve diners and generated very positive customer feedback.

Mitchells & Butlers

Dave Blackhurst

Operations Director