Case Study: SEAT achieves thousands of qualified dealer calls and improved customer experience with iovox call tracking

SEAT - Customer Case Study

SEAT, the Volkswagen Group brand, needed to prove how its website drove dealership visits in France and to streamline contact between private sellers and buyers. To meet those goals SEAT engaged iovox to deploy telephone channel monitoring and call tracking services across its sites.

iovox implemented dynamic, geo‑tracked numbers and a simple JavaScript tag to replace dealer numbers, link calls into SEAT’s CRM in real time, and send missed‑call SMS alerts. The iovox solution delivered precise, actionable call data (answered vs missed, dealer responsiveness, channel performance), generated thousands of highly qualified calls per month, and improved lead management and the digital‑to‑point‑of‑sale customer experience.

SEAT

Javier García Sanz

Chairman