Case Study: Ouest‑France Group validates advertiser ROI and unlocks detailed call analytics with iovox WebConnect

Ouest-France Leads the Way in Proving Value for Auto Marketers

Ouest-France Group, through its ouestfrance-auto.com and Zoomcar.fr brands, faced limited transparency proving the value of its platforms to auto advertisers—particularly attributing phone enquiries that often precede large purchases. To solve this, they partnered with iovox and deployed iovox Dedicated Numbers alongside iovox Analytics and the WebConnect call-button solution to enable accurate, timely call attribution and support pay‑per‑lead billing.

iovox’s dedicated call tracking and WebConnect captured and attributed every call (around 5,000 calls recorded), validating billing and delivering richer context—identifying which vehicle a visitor viewed, average sale price, top brands and popular model years. By using iovox, Ouest-France Group gained measurable proof of platform-driven traffic and conversions, increased advertiser confidence, and deeper market insights to refine targeting.

Ouest-France Group

Jerome Debray

Head of Project Ouestfrance-auto.com and Zoomcar.fr