Case Study: Car&Boat Media achieves privacy protection and measurable call performance with iovox call tracking

Meeting Privacy and Performance Goals with Call Tracking from iovox

Car&Boat Media, a publisher of car, motorcycle and boat classifieds and editorial content, faced the twin challenges of protecting private sellers’ phone numbers while accurately measuring and managing a high volume of incoming calls and missed leads. To meet privacy, performance and scalability requirements they chose iovox’s call-tracking solution, including number masking and API-based tracking.

iovox implemented click-to-reveal tracking numbers and integrated its APIs (deployed in roughly two weeks) to provide scalable call handling, privacy protection and detailed analytics. As a result, Car&Boat Media gained objective visibility into call volumes and ROI, can measure performance down to each ad and point of sale, and more effectively manage missed calls—delivering clear, measurable improvements in platform performance thanks to iovox.

Car&Boat Media

Antoine Despujols

Director of Business to Business Marketing