Case Study: Subito.it achieves clear call attribution and proves ROI with iovox

Italy’s #1 Marketplace Proves Value and Brand with iovox

Subito.it, Italy’s #1 marketplace (part of Adevinta) faced a common marketplace challenge: most transactions and leads happen by phone, so proving lead attribution and demonstrating platform value to professional sellers was difficult. To solve this, Subito.it evaluated and selected iovox call-tracking services to bring visibility to telephone leads and strengthen brand presence.

iovox implemented Dedicated iovox Numbers, Call Whispers that say “This is a call from Subito,” Missed Call alerts (email/SMS) and iovox Analytics to track calls from ads. The result: clear, measurable attribution and real-time visibility of phone leads, thousands of brand impressions every day, proactive follow-up on missed calls, and the ability for Subito.it to quantitatively prove ROI to its professional clients.

Subito.it

Andrea Volontè

Director of Sales