Case Study: REA Group achieves complete lead visibility and proves ROI with iovox Call Tracking

How REA Group Leads the Way in Proving Value to Clients

REA Group, a leading global digital media business specializing in property, faced a visibility gap: website phone-number reveals were treated as “soft leads” because they couldn’t prove those reveals resulted in calls. To turn those ambiguous actions into quantifiable leads and better demonstrate platform ROI, REA Group engaged iovox and its call tracking and analytics solution.

iovox deployed dedicated tracking numbers, call whispering and analytics so every call from REA’s project profiles could be attributed, measured (answered vs. missed) and reported. As a result, phone calls are now counted as hard leads, REA Group can calculate cost-per-lead and ROI, and clients gain transparent visibility into call volume and quality — an outcome REA describes as “quite powerful” and well received by customers.

REA Group

Scott Holmes

Innovation and Strategy Manager at REA Group