Case Study: Aviva.fr achieves 20% cost reduction and 20% increase in leads with iovox Dynamic Number Call Tracking and WebCallBack

How Aviva.fr Reduced Costs and Increased Leads with iovox

Aviva.fr, the French arm of a 180‑year‑old insurer, had built new self‑service and subscription digital platforms but still faced gaps in online‑to‑offline attribution, conversion tracking and customer experience visibility across call centres and agencies. To replace their legacy supplier they ran an RFP for a simple, flexible and secure solution and selected iovox’s Dynamic Number Call Tracking and WebCallBack to bridge those data gaps and prove the effectiveness of their digital channels.

iovox implemented Dynamic Number Call Tracking together with WebCallBack to create a unified view of the customer journey and attribute marketing campaigns that drove offline conversions, enabling better campaign design and retargeting. The deployment delivered measurable results: Aviva.fr reduced costs by 20% and increased quality leads by 20%, and then expanded the iovox solution across additional funnels.

Aviva.fr

William Tran

Senior Transformation & Program Manager