Case Study: Abeille Assurances achieves 20% cost reduction and 20% more leads with iovox

How Abeille Assurances Reduced Costs and Increased Leads with iovox

Abeille Assurances, a 180‑year‑old insurer accelerating its digital transformation, built a self‑service platform and subscription site but still faced gaps in online and offline data attribution across traffic, conversions, call centres and agencies. To bridge those gaps and better prove the effectiveness of digital campaigns, Abeille Assurances selected iovox and its tracking tools, including Dynamic Number Call Tracking and WebCallBack.

iovox implemented Dynamic Number Call Tracking and WebCallBack to provide a unified view of the customer journey and attribute offline conversions to digital campaigns, enabling smarter retargeting and campaign design. The solution helped Abeille Assurances reduce costs by 20% and increase quality leads by 20%, prompting them to expand iovox’s services across additional funnels.

Abeille Assurances

William Tran

Senior Program Manager