Case Study: Whiteoak Orthodontics achieves a modern, high-converting BigCommerce experience with ioVista

Whiteoak Orthodontics migrates to BigCommerce with ioVista and preserves SEO across 600-variant product limits

Whiteoak Orthodontics, an orthodontic supply company, faced significant challenges migrating its online store from Magento to BigCommerce. The project was complicated by a large volume of complex, unstructured data and the need to implement advanced features like conditional product options and volume discounts. Partnering with ioVista, the goal was to achieve a modern UI/UX, improve SEO, and boost conversion rates.

ioVista executed a comprehensive solution that included a complete data migration, custom UI/UX design, and the development of specialized product page templates. They successfully implemented complex features such as dynamic option selection, multiple item add to cart, tiered pricing, and gated B2B pricing. The result was a streamlined, user-friendly BigCommerce platform that strengthened Whiteoak Orthodontics’ online presence and positioned them for sustained growth.

Whiteoak Orthodontics