Case Study: Zoom accelerates sales enablement and rep ramp with iorad

Zoom scales sales enablement with iorad, creating tutorials in 30 seconds

The customer, Zoom, faced the challenge of training its large sales team on a massive and fast-growing technology stack. Traditional training methods like screenshots and videos were too slow to create and maintain, leading to underutilized tools and repetitive questions for the enablement team. This slowed onboarding and created significant hurdles during major changes like their Salesforce migration.

Using the iorad tutorial builder, Zoom created interactive, step-by-step guides that were embedded directly into their knowledge base and LMS. This solution from iorad allowed reps to access point-of-need training, which accelerated ramp time and supported a seamless Salesforce Lightning migration. As a result, Zoom scaled its enablement efforts without adding headcount and saw dramatically stronger tool adoption and engagement.

zoom