Case Study: Richmond Interiors boosts furniture sales and reduces returns with iONE360

Visualizing furniture with Augmented Reality

Richmond Interiors, a furniture company serving a global dealer network, faced the challenge of high return rates for its customizable products. Customers struggled to visualize how furniture would look in their homes, leading to dissatisfaction. They partnered with vendor iONE360 to implement its Augmented Reality tool to help bridge this imagination gap, increase conversion, and reduce returns.

The solution from iONE360 allowed customers to photorealistically visualize and customize furniture in their own space using augmented reality. The results were highly realistic, with an error margin below 1%. An unexpected benefit was that Richmond's sales agents also adopted it as a superb offline sales tool. The implementation successfully reduced returns and increased customer satisfaction.

Richmond Interiors

Lex Tiggeler

Chief Executive Officer