Case Study: HABUFA boosts conversion and order value with iONE360 3D Roomplanner

3D roomplanning and product configuration software

The large European furniture manufacturer HABUFA faced the challenge of creating a highly realistic and intuitive 3D roomplanner that would allow customers to visualize and customize furniture in their own spaces. They partnered with iONE360 to utilize its visual product configurator, aiming to develop a browser-based tool that was easy to use, logistically accurate, and could handle a vast product catalog to help sales agents and increase market share.

iONE360 developed a comprehensive 3D roomplanner that enabled users to upload images to create custom room textures and place configurable furniture in a digital twin of their home. The solution delivered exceptional results for HABUFA, including conversion rates of up to 70% and a multiplied average order value from cross-selling. Following a successful pilot, the iONE360 tool was rolled out to approximately 250 stores, significantly strengthening HABUFA's brand and dealer network.

HABUFA