Case Study: American Greetings achieves 20% lower cost-per-acquisition with Ion Interactive

Using ion to Decrease Cost-Per-Aquisition by 20%

American Greetings, via its online division AG Interactive, is a leading provider of electronic greetings that drives millions of visitors from paid search and other online channels. The team’s challenge was turning that traffic into free-trial registrations (and later paid subscriptions) while reducing cost-per-acquisition; testing was slow and centralized on a single landing page, producing months-long feedback cycles and limited, non-specific insights.

Using ion’s landing-page platform, AG Interactive rapidly built and tested context-specific pages without IT support, expanding from one page to over 40 unique pages in three months and more than 700 across hundreds of traffic sources within five months. The targeted tests and real-time auto-optimization produced a ~30% lift in conversions and a 20% reduction in cost-per-acquisition (net of platform costs), delivered immediate gains like $45,000 incremental revenue on Mother’s Day, and enabled the team to run dozens of simultaneous tests and manage the program in-house.

American Greetings

Tessa Fraser

Interactive Marketing Manager