Case Study: USA Today achieves 81% increase in time on page and 65% lift in pageviews with Ion Interactive

USA Today Sports Tapped Visually to Enhance Its Ad Meter Brand

USA Today’s Ad Meter — a 25+ year industry standard for measuring Super Bowl commercial performance — needed a way to turn its voter data into compelling visuals for readers and advertisers but lacked the internal resources and design capacity to do so quickly and effectively.

USA Today partnered with Rock Content’s Visually team, which produced infographic templates and custom advertiser reports in under a week. The visualizations drove an 81% increase in time on page and a 65% lift in pageviews, generated more referrals and social shares, attracted new advertiser interest, and led to plans for interactive real-time updates and print-ready infographics.

USA Today

Sivaram Sukumar

Senior Manager of Digital Analytics